Email Marketing Specialist

Houston, TX

Love is looking for an Email Marketing Specialist to develop and execute email marketing campaigns and lead efforts in email development and strategy. The Email Marketing Specialist will act as an administrator of various email marketing systems on behalf of our clients. In this role, you will aggregate data in order to create reports and develop metrics that track client campaign success.

What You’ll Do

  • Proficiency in Marketo is required
  • Develop and execute email marketing campaigns using email marketing systems, including, but not limited to, Salesforce Marketing Cloud, Marketo, Mailchimp and Oracle Eloqua
  • Lead email development using tools including HTML, CSS, Litmus Builder and Photoshop
  • Act as an administrator of the above systems on behalf of clients
  • Aggregate data in order to create reports and develop metrics that track client campaign success
  • Creative and digital asset management for multiple clients
  • Manage, document and act as subject matter on client subscriber lists and databases, including database structure, list segmentation, list hygiene and subscriber churn
  • Advise on email creative with cross-disciplinary agency teams (Account Management, Project Management, Design, Development, Copywriting, Production)
  • Stay up to date on email marketing industry trends in order to act as a subject matter expert for clients as well as internal team
  • Documentation of email business processes
  • Monitor activity, analyze performance, identify areas of improvement, and recommend ways to increase campaign and/or digital performance on a daily basis
  • Utilize web analytics and A/B testing to make data-driven decisions that optimize program performance
  • Improve conversions on a daily basis by making usability and marketing decisions to influence success of campaigns

Requirements

  • Marketo experience is required, with a strong preference for Marketo certification
  • Must have proven email development experience with HTML & CSS

Who You Are

  • Strong written and verbal communication skills
  • Ability to multitask and manage campaigns and projects across multiple clients
  • At least one year of experience in a digital marketing or sales support role
  • Some experience using Photoshop and HTML in a marketing or communications role
  • A fast learner interested in growing their knowledge in the field, not just in development, but also in presentation skills, business analytics and customer service
  • Asset management for email and landing page execution
  • Investigative, problem-solving outlook and a strong eye for detail

Would Be a Plus

  • Knowledge of HTML and CSS specifically pertaining to email development
  • Experience in digital asset management
  • Working knowledge of relational databases and query logic
  • General understanding of basic statistical math
  • Experience using Tableau or Excel to present reporting data

Job Perks Include

  • Hybrid office/work schedule
  • Profit sharing
  • Summer Fridays and generous holiday time-off
  • Health, Dental, Vision employee plans
  • 401(k)

Love is an equal opportunity employer.

APPLY BACK TO CAREERS

Houston.

3550 West 12th Street
Houston, TX 77008

713-552-1055

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General Inquiries

info@loveadv.com

Press Inquiries

press@loveadv.com

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