Social Media Strategist

Houston, TX

Love Advertising is looking to hire a Social Media Strategist – a thought leader, who can identify, sell-in and execute innovative opportunities that align strategically with client’s objectives.

Roles & Responsibilities

  • Develop on-point social media strategies, backed with supporting rationale and enriched with a core understanding of user behavior.
  • Ensure clients break through the white noise of today’s social landscape.
  • Expand customer dialog beyond one-way communication and into two-way/interactive/captive dialog.
  • Engage and work seamlessly between multiple departments (Account Service, Public Relations, Creative, Digital, Media) to keep up communication and execute client seeding strategies.
  • Ability to communicate paid/owned/earned areas of campaigns, both orally and in writing.
  • Develop and execute social campaigns that compliment and integrate with clients’ advertising and marketing strategies.
  • Provide social advertising support and execute ads based on clients’ objectives.
  • Responsible for the daily development and delivery of brand-appropriate content across social media channels, external communications and blogs.
  • Listen to and monitor all social media outlets: pages, sites, blogs daily and post/respond on topics or in response to other post/comments in a timely manner.
  • Develop reports on social analytics, provide recommendations to improve engagement, and help set practices for agency and its clients.
  • Ensure consistent branding and design across all digital assets (e.g., images, messaging, and layouts).

Social Media Skills

  • Serve as an expert on social media and be a thought leader on emerging practices.
  • Develop objectives and strategies based on client brief and propose social media solutions.
  • Filter research findings and assist in converting to actionable insights.
  • Analyze results, provide campaign effectiveness reports to clients and recommend optimizations when appropriate to improve performance.
  • Help shape the growth of the agency’s social media offerings and educate the team.

Qualifications

  • Minimum of 5 years of experience in field of social media at an advertising agency
  • Bachelor’s degree and/or equivalent work experience
  • Deep understanding of data, reporting and ROI analysis
  • Proven track record and a clear understanding of what is needed and where the industry is headed
  • Confidently present to clients and listen/adapt based on feedback
  • Prior experience with development of best practice procedure and processes for social media within an agency environment
  • Self-motivated and able to manage multiple initiatives and priorities within specific timeframes
  • Expert knowledge of all aspects of social media: monitoring and measurement tools, technology, platforms and publishing
  • Firm understand of agency profitability and can lead agency in this matter
  • Expert in UGC laws for photography and other assets

Below Experience is a Plus

  • Experience working in Strata
  • Graphic design and creative experience with Adobe products
  • Photography and video experience specific to social media platforms
  • Managed a team of employees

Job Perks Include

  • Conference stipend
  • Profit sharing
  • Summer Fridays and generous holiday time-off
  • Full Health, Dental, Vision employee coverage
  • 401(k)

Love is an equal opportunity employer.

APPLY BACK TO CAREERS

Houston.

3550 West 12th Street
Houston, TX 77008

713-552-1055

google map

General Inquiries

info@loveadv.com

Press Inquiries

press@loveadv.com

Careers.

We’re always looking for great talent. See our current job openings and tell us why you’d make a great fit.

work at love

Internships.

We help develop talent with real-world work through our summer internship program. Starting in May.

Learn More

How can we help?

contact us

Thanks!

Thanks for reaching out. we'll be sure to be in contact soon to follow up.

In the meantime, follow us on social media to keep up with all of our shenanigans.