Joe’s Crab Shack came to Love with declining sales and eroding brand value. The ask? How do you reenergize a southern restaurant staple?
Bring to life Joe’s fun personality and unique voice in everything from menu designs to promotional campaigns.
We created a simple, yet highly addictive interactive game that kept people engaging with the brand for hours. How many crabs could you catch?
Strategy, creative, production, digital development,
media planning and buying, and PR.
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