How do you encourage kids to read?
First, speak their language. Love designed a suite of superhero characters with their own story arc to show just how powerful reading can be, then activated through a variety of engaging experiences across the city.
With bold colors and animated graphics, we created an action-packed world for children to explore and to spark their imaginations.
It was important to not just create a world of reading, but to make its power real. So Love designed a fleet of mobile libraries that brought books to children all over the city.
Love designed, illustrated and animated four characters that used unique storylines and arcs to display the various superpowers reading can give kids.
The website was more than informational. It gave children the opportunity to learn more about their reading heroes and explore the world of the curiosity cruisers.
check it out
Love created promotional materials and print ads inspired by classic movie posters featuring characters, heroic poses and rich graphical styles.
To make reading real, Love created real-life mascots that traveled across the city to schools and events to deliver books. The characters became endeared by thousands of kids and more importantly, inspired them to pick up a book or two.
Strategy, creative, production, activation, experiential,
development, PR, media planning and buying.
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