Email is a low-interest medium. Gasoline is a low-interest category. So how do you get people to engage with the Conoco® brand through email with the trash button looming nearby?
With high-quality content, clever ideas and killer design, we inspired subscribers to fight the urge to “stay” and illuminated how fun choosing “go” can be.
How many ways can you inspire subscribers to choose go instead of the couch? Turns out, a lot.
This email campaign kept users scrolling and avoiding the trash button through a variety of unexpected content.
The final authority on the rules of calling shotgun. It included a printable take-along guide to settle any disputes.
We turned symbols of slow,
like a sloth and a couch
potato, into fixtures of fast.
Our couch potato reprises his role in a custom video game that kept people playing and neglecting their jobs.
Creative concept, design, copywriting, digital strategy,
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