How do you continually surprise subscribers with fresh content that continues to deliver on the Conoco® brand promise?
Push the email medium to the limit of its capabilities by introducing an element of interactivity and fun via a custom built, retro-inspired 8-bit video game.
To encourage users to ditch the couch and Choose Go®, we reprised the role of our couch potato (see Choose to Choose Go project) in a custom video game.
Players weaved their way around custom tracks planted with elements of “stay.” The goal? Avoid “stay,” beat the clock and go faster than your friends.
The game kept people engaging with the Conoco® brand for hours (and probably neglecting their jobs too).
The game was also built and developed completely in-house.
The game was introduced to thousands of Conoco® email subscribers via a simple animated email with a link to play.
The game page was accessed and promoted through a custom landing page hosted on the Conoco® website.
We encouraged racers to share the game with custom social graphics on Facebook, LinkedIn and Twitter.
hours of
gameplay
average minutes
of gameplay
of email audience
to play the game
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